A global curated network of outstanding diverse creatives
A way of thinking, acting & working
A means of ensuring a rich mix of perspectives, experiences & thought to help create fresh, distinctive content with positive impact
An initiative to enable excellent diverse creative talent to make their mark
54 countries
23 ethnicities
17-66 age range
+300 creatives
Mission
To create and deploy a global curated network of outstanding diverse creatives
making it easier for brands to benefit from diverse, inclusive perspectives through better, more connected and impactful creative results
empowering excellent diverse talent to work on and make their mark through high quality, satisfying creative projects
embedding diversity and inclusion in the fabric of Distillery’s vision and processes to live our values.
studio d. approaches Diversity in all its facets, going beyond gender and ethnicity to include socio-economic background, neurodiversity, etc.
is for diversity
Beyond simply
gender & ethnicity
d.iversity =
● gender
● ethnicity
● socio-economic background
● education
● sexual orientation
● people with physical disability
● sensory diversity (e.g. visual impairment)
● age
● neurodiversity (e.g. ADHD)
● health conditions
● regionality
● language
● passions (e.g. sub-cultures)
ways of seeing & experiencing the world
The Why of Diversity
● Diversity gives competitive edge & is better for business
● Diversity is just
● Diversity gives access to fresher, more original talent
● Diversity creates better work
Diversity…
● helps speak to all your audience
● universalises & broadens
● is fresh, dynamic
● is surprising, original
● is thought-provoking
● offers new angles/perspectives
● benefits from other cultures & knowledge/understanding
● is inherently creative as creativity is based on connecting (people, ideas, disciplines)
Gender-diverse companies 25% more likely to financially outperform non-diverse ones
Ethnically diverse companies 36% more likely to financially outperform non-diverse ones
[McKinsey analysis 2019]
Diverse & Inclusive marketing makes potential customers 2.7X more likely to try the brand
Diverse & Inclusive marketing makes existing customers 50% more likely to repurchase
[ANA 2019 & Google/Ipsos 2019]
A Global Curated Network of
Top Diverse Creatives
● A carefully curated network of outstanding diverse creatives
● High-end talent - the focus is on quality not quantity
● Rigorous selection process
● Not the usual suspects - highest talent requirements but open to people from all kinds of backgrounds & experience
● Distinctive because it provides creatives with actual lived experience who offer powerful insights for the client’s related content/campaign
Roles covered include
● Directors
● Editors
● Videographers/Self-shooters
● Motion graphics designers
● Animators
● Designers / Graphic designers
● Copywriters
● Infographics designers
● Producers
● Drone operators
● Photographers
● AR designers
● GIF designers
● Lens designers (social media)
● Researchers
● Strategists
● 360° video specialists
● Composers
● Typographers
● Creative Directors
● Other Creatives
team
Lucy Rennie
Strategy Director
(she/her)
Ashton John
Talent Manager
(he/him)
Gilet Libby
Creative Director
(he/him)
Examples of studio d. in action
WHY?
Because in a collaborative workshop with akt’s youth (a charity supporting the UK’s LGBTQ+ young people aged 16-25) we unearthed a heartfelt request and need from them to actually see & hear from more queer role models ‘who’ve been there, done that’ and are still/now smiling!
We leveraged studio d. for this project by working with all LGBTQIA crew, this meant we were able to create a safe and supportive environment behind the camera which produced the most authentic stories on camera.
Learn more about the project and the cast on the Queer Joy website
Examples of studio d. in action
The
Type Project
The Diversity Type Project celebrates our individual backgrounds, cultures and experiences. Designers from all over the world contributed unique letters to help create the World's most diverse typeface.
With contributions having come from all corners of the world, we have brought together letters and numbers from the Latin alphabet inspired by hundreds of individual stories and experiences.
A total of 308 creatives from 54 countries have contributed to creating what is truly, the world’s most diverse typeface.
Read more about the project and the designers on the Diversity Type website
If you’d like to work with studio d. as a brand/client or creative, please contact Ashton at studiod@wearedistillery.co
studio d.
Your uniqueness in all senses is what makes you most wanted in studio d. We create a safe space for you to unleash your extraordinary talent and join us as we change and contribute to the future of the creative industry we know today.
We believe that your journey, identity and environment are what will set you apart.
Get in touch with us at:
studiod@wearedistillery.co
Want to know how you can harness the power of DEI in your own work?
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Whether you want to boost your inclusion or really shout about it
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